The finance sector and specifically the banking sector is ripe for disruption and of course that disruption has already started with the likes of Monzo in banking, Xero in finance and iZettle in payments. The one that stands out for us is Starling Bank. A truly disruptive bank but doing it all with an air of conviction, confidence and very little in the way of disruptive approach.
Their approach suggests banking should have always been this way; quick, easy, personable, driven by you and shaped around your needs. Hassle free, admin? not really.
And as an agency we love the brand proposition which we feel is just beautiful. Remember, its a bloody bank!
‘When a group of starlings fly together, they create something beautiful, safe and strong. Starling birds are fast, adaptable, sociable and friendly. These values are what we strive for, inspired by the bird we’re named after’.
Good aint it.
If you want to find out more about the making of the bank, listen to CEO Anne Boden here when interviewed by Secret Leaders.