The campaign centred around a series of creative films, developed from conception to execution by the Telegraph’s awesome video production team.
The hero centrepiece saw Levison tackling some of the most breath-taking walks within the Peak District. The film also served as a character portrait of Levison, revealing the motivation behind his infamous walks. This was followed by a sequence of shorter ‘how to’ films, educating the viewer on what to wear for a hike, essentials to have in your rucksack and how to plan your journey. These films were activated on the online hub and featured on the Daily Telegraph’s new video section of its site. The online hub featured a series of bespoke written pieces, including some of the world’s most epic walks, along with an interactive shareable quiz, and a big-ticket competition to win a trip to walk the Himalayas.
Spring/Summer period in history