EIZO is a leading high-end monitor brand and Boutique were tasked with driving awareness of the brand and their product portfolio.
Our solution was to generate editorial exposure from reviews to features in target offline and online media, as well as engaging with key influencers in the industry to increase advocacy and supporting resellers by generating increased sales leads. We also promoted on-site content to drive authoritative links and support the wider SEO and PPC strategy. Our intensive programme of PR activity, encompassing:
- Media relations
- Product placement
- Influencer outreach