AMAZON AT THE TOP: ONLINE GIANT CEMENTS STATUS AS BIGGEST ADVERTISER ON THE PLANET
Amazon has officially cemented its status as the ‘biggest advertiser on Earth.’ The online giant has reported their annual ad spend has soared to $11bn- an increase of $2.8 billion year on year. Th e-commerce site now accounts for nearly 2% of all global ad expenditure and ranks fourth in the world by digital sales, behind Google, Facebook and Alibaba. Read more here.