PICK ME UP: STARBUCKS DELIVER AN INSPIRING AND UPLIFTING ADVERT OF TRANSGENDER POSITIVITY
Starbucks were awarded the Channel 4 ‘Diversity In Advertising’ award for their #whatsyourname campaign. The advert follows a transgender man exploring his new identity. It begins with him being addressed by his birthname Jemma and closes with him ordering a drink at Starbucks by his new name, James. The campaign from advertising company Iris is in association with UK-based LGBTQ+ charity Mermaids, and it showcases Starbucks’ mission to “inspire and nurture the human spirit; one person, one cup and one neighbourhood at a time.”
Watch it here.